UNICORN FITNESS | WES PUTNAM
Build a body that matchEs your best life
Private 1:1 strength coaching for busy professionals who want to build a healthy lifestyle that actually lasts.
THE REAL CHALLENGE —
does this sound familiar?
you know how to work out.
you’ve probably been consistent before.
For a while.
Then life happens.
> Work gets busy.
> Priorities shift.
> You can’t sustain what you’ve started
And it’s hard to get back to where you were.
Unicorn Fitness is built around a different approach.
Less intensity.
Mor consistency.
Training that fits your life and lasts.
A WORD FROM WES
I’ve been in fitness and fashion ads. I’ve been on the cover of a fitness magazine. I burned myself out to get there, and it cost me more than I expected.
For years, I pushed hard in high-performance environments, relying on caffeine and stimulants to sustain the pace. From the outside, the results looked great.
But over time, that approach led to health challenges that forced me to stop and rebuild from scratch.
I had to go back to the basics. Walking. Simple movement. Relearning how to train in a way my body could actually support.
That experience is the foundation of everything at Unicorn Fitness.
I don’t coach people to grind harder. I coach people to build smarter in a way they can sustain long term.
When strength, confidence, and a healthy relationship to fitness and your body are developed over time, you get results that can’t be messed with.
WHO THIS IS FOR —
For people who want fitnEss to become part of how they live.
Most clients are entrepreneurs, business owners, and professionals with full schedules who want a body that supports their life, not one that completes with it.
You:
Want to feel strong, capable, and confident.
Are tired of being inconsistent with your commitment.
Need an approach that works with your life and your schedule
Care about long-term health, not quick fixes.
NOT A FIT FOR EVERYONE
If you are looking for:
Unrealistic transformation promises,
Extreme unsustainable diet or lifestyle changes,
A program to follow without support along the way,
there are better options for that.
one-on-one. Online.
Built around your life.
HOW COACHING WORKS —
You work directly with me to build strength, improve body composition, and develop ways of training you will maintain. This isn’t just programming. It’s coaching. I am a certified personal trainer, certified nutrition coach, certified bodybuilding and physique coach, with a background of 19 years of transformational and performance coaching. That combination allows us to work on both: what you do, and how you approach it. So the results last.
01 - Mindset
Through our working together you will change your relationship to yourself, your body, and how you approach fitness.
This is one of the most important parts of building results that lasts, and one of the most overlooked.
02 - training
Personalized strength program
Built around your experience level, available equipment (including no equipment) and schedule
03 - Nutrition
Clear calorie and macro guidance.
No rigid meal plans. No extremes.
04 - Coaching
Regular check-ins and fine-tuning your program every few weeks to adjust for needs an adaptations.
We look at what’s working, what’s not, and adjust.
05 - app
Easy to use app with workouts in the palm of your hand, and synced tracking so I am in tune with what you are doing.
Everything in one place.
06 - community
Monthly group coaching calls
A place to stay connected, accountable, and in it with others.
real change takes time.
this is what it looks like working together.
HOW PROGRESS UNFOLDS —
getting started
Weeks 1-6
We build the foundation and find the right place to start for you and your life.
You learn how to eat. You learn new movement patterns. You learn how to structure your life to include your health. You start breaking old habits that don’t serve you.
You start gaining strength. You begin to feel more capable.
PHASE 1
building
Weeks 7-16
Things start to click. Strength gains and trends become more predictable. Muscle starts building. This is where you begin to see visible changes.
PHASE 2
Locked in
MONTHS 4-6
This is where it starts to come together.
You’re showing up consistently, even when life is busy.
Your relationship to yourself and your commitment to yourself is altering.
PHASE 3
part of your life
MONTHS 6-12
Training becomes part of normal life. Your strength and physique continues improving. You are not trying to stay consistent, you are consistent, and reaping the emotional, psychological, and physical benefits of being consistent.
PHASE 4
Ownership
12+ months
You have the knowledge to maintain this. Most clients could continue on their own.
Many don’t, because have a coach makes everything easier, sharper, and more enjoyable.
PHASE 5
What Clients are saying
-
Efrem Acosta
“I can’t say enough about Unicorn Fitness and what I’ve accomplished with Wes’ help! I have been perpetually out of shape for most of my adult life with an A1 of 6.5 for 15 years! Unicorn Fitness has helped me achieve something that has evaded me for decades. Consistency. Alone I produced decent results but now I have a body I don’t recognize. Over 300 workouts in a year and a commitment to exercise that has become as routine as brushing my teeth! Today my A1C sits at 5.7 which basically put my diabetes in remission! all metrics have improved. Cholesterol at 153, HDL at 56 and LDL at 83! I’ve accomplished something out of my grasp over the last 30 years! Truly an astonishing accomplishment!”
-
Mr. K
“The genuine joy it brings me to eat healthy, to feel good, and to bring my body into alignment with who I want to be is a MOTIVATOR now that I never imagined was who I could be. I love eating consciously. No external factors control my decisions, I do. I eat healthy much of the time, and that empowers me to enjoy treating myself when it's a higher priority to do so. I'm moving in a DIRECTION of health and well-being, and the joy of food and drink and even of non-workout rest and celebration weeks is all an EXPRESSION of that direction, not a contradiction. Wes I am so blown away at who I am.
I look great, I feel great, and I am a brand new man under my control, guided by my values and choices.”
-
Wendy Kim
“I’ve been working with Wes for the past few months and have hit my goal weight. i have to say, there’s been ease and joy. I’ve struggled with being happy with my weight my whole life, and no matter what weight I’ve been, there’s always been “I’m still not good enough.” Wes has really coached me to have more grace and acceptance and focus on feeling good and looking good and feeling healthy. I’m so elated!”
-
Vanessa Gaiser
“I have been working out on my own for a while and didn't really see much progress. I didn't think I needed any guidance but decided to try so that I could finally hit some goals. I'm really happy that I took the chance with Wes! He has made discussing my goals and how to get there very comfortable and I feel like he's truly there to support me in my individual needs. I didn't realize how valuable the guidance and accountability was and is what I needed."
-
Cara Matsukane-Ho
“I worked with Wes to prepare for my wedding day. He supported me with goal setting, planning, accountability, and coaching. when I fell into a rut we got on calls to see what was up. i reached my goal weight early! he sent me fun videos with unicorns in them! he's the best! 10/10 recommend.”
-
Boyd Patummas
“Life changing is an understatement. working with wes, i have transformed my relationship to my body and my mind. i have developed unconditional love for my fitness and my physical body. i now love who i see in the mirror and I'm the fittest I've ever been. Not only has my health improved. Now, I love me :)"
-
Cesar Contreras
"Having a coach like Wes is a game changer. i love my calls with him. i have a clear understanding of what i am doing and how to do it. I'm stronger, have more energy and am loving the process!"
-
Kayla Resnick
"I first contacted Wes with a specific fitness goal in mind, but after just one month I can't imagine not having this program in my life. The workouts are straightforward and easy to follow, and Wes's support makes all the difference! He checks in regularly, is super responsive to questions, and is so, so thoughtful when it comes to designing a program to fit my schedule and lifestyle. I'm feeling great, and already thinking about my next goals!"
-
JD Savage
"Wes is the best! He is one of the most non-judgmental trainers, who also knows how to hold you accountable to your goals! He is also NASM trained which means he uses the latest in exercise science to get you where you want to go in the shortest time possible. this combined with his experience in being a professional and personal development trainer and coach make him the whole package! Very grateful to have found unicorn fitness!"
The coach behind unicorn fitness
ABOUT WES—
I believe life should be fun, rewarding, and fulfilling.
Part of that is feeling great in your body and being proud of how you look and feel. Your body should be a match for the life you’re building.
What matters to me is what changes when you shift your relationship to your body and your fitness.
It’s confidence. It’s pride. It’s being who you actually want to be in your life.
I’ve spent years working with people in transformational environments, and I bring that into my fitness coaching.
That means I’m paying attention. I’m adjusting things as we go. I’m meeting you where you are and helping you keep moving forward.
I’m not here to push you into the ground or hype you up for a few weeks.
I’m here to help you build something that actually lasts.
And, I’m fun to work with to boot!
Certified Personal Trainer (NASM)
Certified Nutrition Coach
Certified Bodybuilding & Physique Coach
19 years of transformational & Performance Coaching
Unicorn fitness online coaching
COACHING INVESTMENT —
6-MONTH COMMITMENT
$280
per Month
Six months is enough time to establish consistent training, build real strength, and begin seeing meaningful physical changes.
12-MONTH COMMITMENT
$250
per Month
Twelve months allows strength, habits, and body composition changes to fully stabilize. Most clients find the second half of the year is where consistency becomes natural.
Ready to build something that lasts?
If you’re interested in working together, book with me!